Hennessy kicked off a multiple-city spanning event series with the NBA during the league’s All Star Weekend in Indianapolis. To showcase the brand as the spirit of the NBA, the pop-up event included a custom bar and special guests. And, of course, a special edition basketball court provided by Praters Flooring. 

The bright, color-blocked gradient court provided a showstopping backdrop for the main event. Arike Ogunbowale (Dallas Wings) and Natasha Cloud (Phoenix Mercury) took on Jewel Lloyd (Seattle Storm) and Jackie Young (Las Vegas Aces) in a 2-on-2 battle between WNBA greats. Streamed live on Hennessy’s Instagram, the winners received $20,000.

With today’s top talent competing on the court, safety took priority. And that’s where Praters Flooring PlayOn Decals come in. Coated with finish so that they have the same feel as the rest of the floor, PlayOn Decals are the only option proven to be safe for athletes. Additionally, these decals don’t compromise design for safety. With limitless possibilities, Hennessy designed a stunning court for stars to play on. 

And it didn’t stop there. Since All Star Weekend, Hennessy has brought the court to more NBA venues – including Dallas and San Francisco. The courts kept the design style of All Star Weekend, while incorporating the branding and look of each team. 

In conclusion, Praters Flooring’s collaboration with the NBA and Hennessy represents a fusion of craftsmanship, creativity, and excellence. Founded with a passion for precision and a commitment to quality, Praters Flooring has earned a reputation as a leader in sports flooring solutions. With decades of experience and a portfolio that includes some of the most prestigious venues in the world, they bring unparalleled expertise to every project they undertake. When the NBA and Hennessy came together to elevate the game-day experience, Praters Flooring was the natural choice to bring their vision to life.