Jordan Brand went all out for the 2020 All Star Weekend in Chicago, and Praters helped bring life to the rented court with a full wrap, bright white decal that was used as a creative canvas.
For the first time since 1988, the NBA All Star Weekend took place in Chicago. That year, Michael Jordan dunked twice from the free throw line, to win the slam dunk contest as part of All Star Weekend. You know the picture.
Jordan Brand took the opportunity to commemorate such an iconic moment. They created a pop-up space called HUB23, which first held a retail space for a few lucky fans to buy limited edition merch.
But after the pop-up shop weekend, the facility hosted the Chicago Public School City Final Four and Championship. It was also open to the public throughout All Star Week.